PTS Solutions: Rebranding For Growth

This project presented an opportunity to address the phenomenal growth that PTS Solutions has experienced in recent years. This time, I was working with a company brimming with newfound confidence, ambition, and clout. It is exciting to watch my clients grow their businesses and to be part of their journey. It is one of the pleasures of the craft.

The work I do generally involves working as part of the team and including team members in the workflow and decision-making process, so every project is a team effort. Each project is very specific, and context is key to understanding what has been accomplished and why certain aesthetic decisions were made.

For PTS Solutions, the goal was to reflect their evolution with a visual identity that matched their ambition. I designed and developed a new website built on clarity and intentionality, serving as the strategic hub of the brand. The new site is more visual, informative, and significantly more readable, allowing for a better flow of information and a stronger connection with their audience.

To support this digital shift, I reworked the existing logo for technical precision and applied it to a comprehensive new brand system. This included building signage, fleet vehicle graphics, stationery, and social media artwork, all tied together by a unified set of brand guidelines. The result is a dominant national presence for a technical solutions leader through a robust, systems-driven visual identity.